Median is used rather than average because a handful of extreme lines (likely UOM / pricing errors) inflate the averages. The red marker is the 22% floor; the small grey range under each value is the category min → max.
Each bar shows the split within a category: healthy (≥22%), thin (0–22%), and loss (<0%). Continence and Wound Care carry the most below-floor exposure.
All figures are live Directo margin %. Loss / thin / healthy counts sum to the SKU count.
| Category | SKUs | Median % | Avg % | Min % | Max % | Loss | Thin | Healthy | Below floor |
|---|
PharmLink absorbs the loss on every sale of these (the pharmacy still takes its banded share). Concentrated in Continence (5), Wound Care (4) and Nutrition (2). Re-price or de-list.
Highest below-floor exposure: 23.9% of Continence and 18.0% of Wound Care sit under the 22% floor — and these are two of the larger categories by volume.
Max margins of 2,633% (Continence) and 4,488% (Nutrition) are almost certainly UOM or pricing errors. They distort the averages and may flag mispriced lines worth auditing.